Built by the person who wrote the framework
ScribePress exists because no tool on the market was built for what AI search actually requires. Every major content platform was designed to help you rank in Google. Ranking and citation are different problems.
The GSO framework defines what it means for content to be citable by AI engines. ScribePress operationalizes that framework into a publishing pipeline.
Michael Rubinstein
Michael is the founder of Tjabo Digital and the creator of the GSO framework. He has been building websites since 1995 (over three decades of development and optimization experience), with a focus on technical content strategy, structured data, and AI-aligned publishing.
Michael began tracking the trajectory of AI in search as early as 2017. As LLMs became mainstream search interfaces in 2023 and 2024, he formalized the observation that citation mechanisms differ fundamentally from ranking mechanisms into a structured framework.
The GSO framework was publicly released at gsoguide.online in September 2025. ScribePress followed as the tool that implements it.
Why ScribePress exists
Every content tool on the market was built for Google ranking. They measure keyword frequency, TF-IDF scores, and backlink profiles. Those signals tell you whether Google will rank your page. They tell you nothing about whether ChatGPT will cite it.
AI citation engines use different retrieval signals. They favor content with high factual density, explicit sourcing, proper schema markup, and structural clarity. These are not the same criteria that got you to page one in 2020. A tool that optimizes for the old criteria will hurt your AI visibility, not help it.
ScribePress was built to solve the actual problem. The GSO framework defines the criteria. The platform applies them at every step from research to publishing.
The GSO framework
The full framework is publicly documented at gsoguide.online. ScribePress users can reference the framework alongside the platform for a complete picture of the methodology behind each pipeline stage.
Read the GSO framework at gsoguide.online